Midwest shoppers, including Missourians, are 64 percent more likely to consider Chrysler and 53 percent more likely to consider Buick compared to other regions, according to Kelley Blue Book. Full-size crossovers were the most popular car segment in the Midwest.
“Chrysler and Buick resonate with Midwestern shoppers more than in any other region, due to brand loyalty and their overall support for the American brands,” the release said. “While Midwesterners are more likely to shop for domestic, non-luxury brands, they are least likely to shop for import luxury brands, such as Mercedes-Benz and BMW, and all compact luxury cars.”
According to the study, people in the Midwest are 37 percent less likely to consider a Mercedes-Benz and 33 percent less likely to consider a BMW. In the Midwest, compact luxury cars were the least popular segment by 34 percent compared to other regions.