Anheuser-Busch, the St. Louis-based subsidiary of Belgian brewer Anheuser-Busch InBev, said it was buying 3.5 minutes of air time during Super Bowl XLVIII, which will be held Feb. 2. That’s one minute less than last year.
The Super Bowl is the highest rated and most watched TV program of the year. It attracted more than 108 million viewers in 2013. Fox Networks will charge $4 million for a 30-second spot, putting Anheuser-Busch’s investment at $28 million.
The company will debut its new re-closable aluminum bottle in an ad developed by St. Louis-based Cannonball. Anheuser-Busch’s famous Clydesdales will be featured in two other ads.