Build Simple Solutions To Problems, Apple Co-Founder Tells St. Louis Entrepreneurs

Apple co-founder Steve Wozniak speaks at a 2010 event in Colombia. | Photo courtesy of Campus Party Bogota/Flickr
Photo courtesy of Campus Party Bogota/Flickr

A typical mistake startups make is not planning a practical growth path for their product or service, Apple co-founder Steve Wozniak told St. Louis entrepreneurs at an event Tuesday. If an entrepreneur has a good product, demand should rise each year and startup owners should take that into consideration, Wozniak said during an appearance at the St. Louis Club.

“Focus on the problem at hand and tailor solutions to that problem using the fewest steps possible,” Wozniak said.

Wozniak first began to work on Apple’s computers in the 1970s and is credited with inventing the Apple I and Apple II computers. He said he specifically likes to stick to the engineering side of things.

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