Once again, Anheuser-Busch earned the highest score in USA Today’s Ad Meter for one of its ads during the Super Bowl.
The ad, titled “Puppy Love,” was developed by Anomaly, an ad agency in New York, and was aired during the fourth quarter. A-B purchased four minutes of airtime during the Super Bowl, spending an estimated $4 million for each 30-second spot. A-B’s other three ads ranked third, middle of pack and last.
By airing the “Puppy Love” ad so late in the game, A-B ran the risk of viewers tuning out during a blowout game, as it was on Sunday. But Brian Perkins, the vice president of Budweiser, said that people will often pay more attention to the commercials when they stop watching the game.