The Kansas City Chiefs reached an agreement with Anheuser-Busch that will extend their partnership through 2020 and expand the joint events beyond just Chiefs games.
Anheuser-Busch has been a sponsor of the Chiefs for decades, and the expanded events include the Chiefs Draft Day Party at The University of Kansas Hospital Training Complex. The Chiefs and Anheuser-Busch will also send a contest winner and a guest to New York City to announce a Chiefs draft selection.
The deal extends the use of the Bud Light Party Lounge, which hosts contests to give fans a chance to watch a game from a field box with free Anheuser-Busch products. It also extends the Bud Light Good Sport program, which has signed up more than 50,000 designated drivers at Arrowhead Stadium since 2010.