Chiefs Extend Anheuser-Busch Deal

Arrowhead Stadium, home of the Kansas City Chiefs | Photo courtesy of Creative Commons
The Kansas City Chiefs' new agreement with Anheuser-Busch goes beyond games at Arrowhead Stadium | Courtesy of Creative Commons

The Kansas City Chiefs reached an agreement with Anheuser-Busch that will extend their partnership through 2020 and expand the joint events beyond just Chiefs games.

Anheuser-Busch has been a sponsor of the Chiefs for decades, and the expanded events include the Chiefs Draft Day Party at The University of Kansas Hospital Training Complex. The Chiefs and Anheuser-Busch will also send a contest winner and a guest to New York City to announce a Chiefs draft selection.

The deal extends the use of the Bud Light Party Lounge, which hosts contests to give fans a chance to watch a game from a field box with free Anheuser-Busch products. It also extends the Bud Light Good Sport program, which has signed up more than 50,000 designated drivers at Arrowhead Stadium since 2010.

Read more from the Kansas City Business Journal


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