Sprint Announces Deals With Music Providers

A Sprint store in Springfield | Photo by Nicole Lunger/Missouri Business Alert
Sprint plans to offer customers free Spotify trials and exclusive deals on HTCs' newest phone. | Nicole Lunger/Missouri Business Alert

Sprint will give customers a free trial of digital music service Spotify, and the metro Kansas City-based company cut an exclusive deal for HTC’s newest phone that promises to play music at “above CD quality.” The announcements came shortly after Sprint reported its first-quarter results, which included a much smaller loss than a year ago.

Pitching a better music experience could help Sprint appeal to a younger audience. Sprint’s move also comes as its smaller rival T-Mobile US has lured away its rivals’ customers with aggressive marketing tactics.

Read more from the Kansas City Star


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