Missouri Pet Food Company Sues Rival, Alleges False Advertising

Nestlé Purina filed a federal lawsuit against Blue Buffalo, accusing the rival pet food maker of lying to customers about its use of natural ingredients. The St. Louis-based company said independent tests show that Connecticut-based Blue Buffalo uses chicken byproducts and corn in its products — despite claims to the contrary.

Blue Buffalo issued a letter to its customers, reiterating its marketing claims and tossing a counterpunch at Purina, calling its evidence “voodoo science.”

The company’s website allows visitors to compare a competitor’s dog or cat food against those made by Blue Buffalo. The results of those comparisons show that Blue Buffalo’s products don’t have chicken byproducts or corn.

Read more from the St. Louis Post-Dispatch

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