Panera Ad Agency Quits In Frustration

Panera Bread Co.’s lead ad agency resigned its account after two years with the St. Louis company, saying it was “much too much even in this crazy business.” An internal memo issued by the chairman of Chicago-based Cramer-Krasselt cites as reasons for ending the relationship the “constant last-minute shifts in direction, the behind-the-scenes politics, the enormous level of subjectivity that disregards proof of performance.” Cramer-Krasselt said that “in the end, no amount of money makes it worthwhile.” Its previous agency ended its relationship with Panera over what it said were creative differences.

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