Dave Peacock’s ShowMe Smoothie is planning to open a “store-within-a-store” version of Jamba Juice at a St. Louis Schnucks grocery in October, the first of its kind in Missouri for the California smoothie chain.
Peacock, a former president of Anheuser-Busch, said ShowMe is looking at other locations. Maryland Heights-based Schnuck Markets has 98 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa. Peacock’s group plans to add smoothie classes at Schnucks stores.
In 2013, ShowMe Smoothie signed a franchise deal to develop 15 Jamba Juice locations in Missouri and Kansas over nine years. The group has already opened stores in Ballpark Village, West County Center, Creve Couer and Lambert-St. Louis International Airport. Two more locations are slated to open by the end of the year.