Sprint scraps ‘Framily’ plan, looks to compete with data pricing

A Sprint store in Springfield, Mo. | Nicole Lunger/Missouri Business Alert
Sprint plans to compete with leading wireless carriers AT&T and Verizon on the pricing of data, CEO Marcelo Claure said. | Nicole Lunger/Missouri Business Alert

Sprint Corp. is scrapping its “Framily” plan in favor of new pricing aimed at luring customers by offering twice the data that other wireless carriers offer their users. New Sprint CEO Marcelo Claure announced the changes to employees of the Overland Park, Kan.-based telecom company at an event on Monday.

The Framily approach, designed to turn customers into recruiters by giving users bigger discounts for adding people to their plans, was largely unsuccessful.

The new plan, called the Sprint Family Share Pack, closely resembles plans offered by Verizon and AT&T, but there’s a twist: “We’re going to double the high speed data at the same or lower price than AT&T or Verizon,” Claure said.

Read more from the Kansas City Star

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