Anheuser-Busch InBev will outsource its media buying to an outside agency, casting uncertainty over its in-house media unit, which reportedly has dozens of employees. The company decided earlier this year to examine its “connection strategy and execution,” leading to the decision. Jorn Socquet, A-B’s U.S. vice president of marketing, said the company will choose an agency by October.
A-B spokesman Jeff Grass said the company is focused on transitioning employees, and that it’s difficult now to say if some Busch Media Group members — AdAge reports there are about 50 — would not have jobs at the brewer going forward. Busch Media Group employees are based in St. Louis, New York and “in the field,” Grass said.