A-B InBev to outsource media buying

The Anheuser-Busch logo on a company factory in St. Louis | Photo courtesy of Creative Commons
A-B InBev currently employs about 50 people in the Busch Media Group. | Courtesy of Creative Commons

Anheuser-Busch InBev will outsource its media buying to an outside agency, casting uncertainty over its in-house media unit, which reportedly has dozens of employees. The company decided earlier this year to examine its “connection strategy and execution,” leading to the decision. Jorn Socquet, A-B’s U.S. vice president of marketing, said the company will choose an agency by October.

A-B spokesman Jeff Grass said the company is focused on transitioning employees, and that it’s difficult now to say if some Busch Media Group members — AdAge reports there are about 50 — would not have jobs at the brewer going forward. Busch Media Group employees are based in St. Louis, New York and “in the field,” Grass said.

Read more from the St. Louis Post-Dispatch


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