Royals World Series run means big business for KC retailers

Dick's Sporting Goods and other Kansas City-area retailers stocked up on Royals gear after the team clinched its first World Series berth since 1985. | Courtesy of Dick's Sporting Goods
Dick’s Sporting Goods and other Kansas City-area retailers stocked up on Royals gear after the team clinched its first World Series berth since 1985. | Courtesy of Dick’s Sporting Goods

The Royals may be even hotter in Kansas City stores than they have been on the field over the last two weeks during their undefeated run to the World Series. After the team stamped a ticket Wednesday to its first World Series in 29 years, retailers rushed to meet three decades of pent-up demand, selling everything from apparel and memorabilia to jewelry and candles.

T-shirts celebrating the team’s American League pennant sold quickly — but had to wait in back rooms and boxes until Wednesday’s game ended.

“We’re not even able to open (packing boxes) until the last out of the game is recorded and the final outcome is decided,” said Andrea Bell, store director for Academy Sports + Outdoors in Belton.

For some retailers, a rush hit almost immediately after the Royals clinched their World Series berth.

“We had a rush within a few minutes of the final pitch,” said Eric Marshall, the Kansas City community marketing manager for Dick’s.

Read more from the Kansas City Star


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