FleishmanHillard has begun operations in Brazil by partnering with Brazilian company, Grupo In Press, the St. Louis-based firm announced in a news release.
FleishmanHillard is a strategic communications firm owned by Omnicon Group, the global advertising and marketing company. The new FleishmanHillard office is located in Sao Paulo, the largest city in Brazil, and will be managed by Junia Nogueira de Sá, a senior journalist at the company.
No financial terms of the deal were disclosed.
Kiki Moretti, founder and CEO of the communications holding Grupo In Press, said the new partnership will help the firm to become the largest holding company of corporate communications, public relations and specialty agencies in Brazil. Founded in 1988, Grupo In Press has 420 employees in offices in Sao Paulo, Rio de Janeiro and Brasilia.