Chevy benefits from local exec’s World Series blooper

Chevrolet executive Rikk Wilde (left) unwittingly generated millions of dollars in buzz for his company when he stumbled over his comments in presenting the World Series MVP trophy to San Francisco Giants pitcher Madison Bumgarner. | Courtesy of the Kansas City Star
Chevrolet executive Rikk Wilde (left) unwittingly generated millions of dollars in buzz for his company when he stumbled over his comments in presenting the World Series MVP trophy to San Francisco Giants pitcher Madison Bumgarner. | Courtesy of the Kansas City Star

Chevrolet’s Kansas City market manager committed a nationally televised blooper while presenting pickup truck keys to San Francisco Giants pitcher Madison Bumgarner, the World Series Most Valuable Player. But the stumbling by Rikk Wilde, the sales, service and marketing liaison between GM and its Kansas City-area dealers, earned millions in free publicity for the Chevrolet brand.

GM had lined up Wilde, a lifelong Royals fan, for the postgame presentation because he’s a good employee and loves baseball. When Fox Sports announcer Erin Andrews introduced him, he was sweating. As he started to say his lines, he became breathless. He stumbled and had to look to his notes. He ad-libbed a line that would bring guffaws on social media: “technology and stuff.” But the comments about the presentation lit up Twitter, and several video captures hit YouTube.

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