As the second open enrollment under the Affordable Care Act approaches, health insurance brokers say the Obama administration has given them a needed role in the process.
What has been a dicey relationship between the administration and brokers — who accused the federal government of leaving them out of the proceedings last year — has been given new life leading up to the Nov. 15 enrollment date, as federal health officials have conducted several recent meetings searching for feedback on how to improve the process.
“Trying to get all this done without brokers and agents is like trying to get through tax season without CPAs,” said Emily Bremer, a St. Louis insurance broker and president of the Missouri Association of Health Underwriters. “It’s nice to see a new desire for partnership and collaboration.”
Brokers will be utilized more heavily this year with the upcoming launch of the Small Business Health Options Program (SHOP) website.