Ford rolls out interactive displays to help sell new, KC-made F-150

Ford Motor Co. is using high-tech kiosks at dealerships in Kansas City and across the country to promote its 2015 F-150 pickup truck. Customers can use interactive touch screens to check out the new truck’s features and capabilities, as well as compare it to similar trucks sold by competitors.

The remodeled F-150, which will be produced at Ford’s Kansas City Assembly Plant in Claycomo, features an aluminum body and is 700 pounds lighter than previous models. The vehicle was rated by the Environmental Protection Agency as one of the most fuel-efficient pickup trucks.

Read more from the Kansas City Star

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