Budweiser aims to win over millennials with Super Bowl campaign

The Budweiser Brewery in St. Louis | Photo courtesy of Creative Commons
Anheuser-Busch is planning to target millennials through Super Bowl ads for Budweiser, the flagship beer of A-B. | Photo courtesy of Creative Commons

Budweiser, which was displaced as the best-selling U.S. beer in 2001 and has seen declining sales over the last 25 years, is looking to the Super Bowl — and millennials — to help reverse that trend.

Anheuser-Busch is putting the finishing touches on an advertising and social media campaign for the Super Bowl that aims to capture the valuable demographic. The millennial market has eluded Budweiser, the flagship beer of A-B, the St. Louis-based subsidiary of Belgian brewer Anheuser-Busch InBev.

Reports suggest, though, that the company will spend less money as it tries to catch the attention of twenty- and thirty-somethings. A-B plans to run only three minutes of commercials during February’s big game, a 25 percent drop from 2014.

Read more from the St. Louis Post-Dispatch and the St. Louis Business Journal


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