Sprint’s reported plan to help Google offer wireless phone service directly to consumers represents a big revenue opportunity and affiliation with a valuable corporate partner, but it also carries its risks, an analyst says.
Unconfirmed reports say Google will use Sprint and T-Mobile’s wireless networks to offer its own mobile service.
The deal could give Overland Park, Kan.-based Sprint a significant new revenue stream, according to Berge Ayvazian, an industry consultant at UBM Tech. Plus, the affiliation gives Sprint a stamp of approval from Google, the Mountain View, Calif.-based Internet giant.
But in a crowded and competitive wireless market, Google could also present more competition to Sprint, the No. 3 company in the space.