Analyst: Google deal could have big upside, risks for Sprint

Courtesy of Creative Commons
Courtesy of Creative Commons

Sprint’s reported plan to help Google offer wireless phone service directly to consumers represents a big revenue opportunity and affiliation with a valuable corporate partner, but it also carries its risks, an analyst says.

Unconfirmed reports say Google will use Sprint and T-Mobile’s wireless networks to offer its own mobile service.

The deal could give Overland Park, Kan.-based Sprint a significant new revenue stream, according to Berge Ayvazian, an industry consultant at UBM Tech. Plus, the affiliation gives Sprint a stamp of approval from Google, the Mountain View, Calif.-based Internet giant.

But in a crowded and competitive wireless market, Google could also present more competition to Sprint, the No. 3 company in the space.

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