Google Fiber is reversing course on its now-or-never registration policy in Kansas City.
Google previously told Kansas City residents that if they did not initially sign up for the company’s Internet or TV service, that they would not be able to do so in the future. Now, Google is giving residents in certain parts of the Kansas City area another chance to sign up for Fiber, which delivers Internet service at about 100 times the speed of the average U.S. home connection.
The shift in strategy comes less than a week after one analyst estimated that Google had only about 30,000 Fiber video subscribers in Kansas City, its first market for the ultra-high-speed network.
Google said that neighborhood “rallies” it has used will still determine which neighborhoods Google Fiber is installed in.