Brown Shoe headquarters to get facelift amid rebranding

Brown Shoe Company's headquarters in St. Louis. | Courtesy of Brown Shoe Company
The front of Brown Shoe Company’s headquarters will get a makeover as part of the company’s rebranding. | Courtesy of Brown Shoe Company

Following Brown Shoe Co’s. announcement earlier this month that it will change its name to Caleres, the company is planning corresponding changes to its headquarters.

Brown Shoe, one of St. Louis’ oldest public companies, filed plans with the city of Clayton to update the signage outside of its headquarters. The new sign will be set in limestone, backed by stainless steel and lit by LED lights.

The company’s rebrand comes as it tries to reposition itself as a leader in fashionable footwear.

Read more from the St. Louis Business Journal

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