10 years later, officials say name change has helped Missouri State

Ten years after Missouri State University successfully navigated the contentious process of changing its name from Southwest Missouri State University, school officials credit the rebrand with raising the profile of the state’s second-largest university.

Missouri State President Clif Smart said the name change has paid off in the ability to develop better partnerships, lobby for favorable legislation and attract better students and faculty.

The elimination of “southwest” from its name has also helped Missouri State in recruiting efforts, school officials say. Enrollment at the university¬†was 24,489 last year, up more than 17 percent from 20,846 in 2004, the year before the name change.

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