St. Louis faces significant challenges to keeping an NFL team, including low ticket prices, low ticket sales and lack of “robust regional area” for drawing fans and corporate sponsors, according to a new NFL study.
However, the report also estimated that a new open-air, riverfront stadium would draw about $200 million from the sale of personal seat licenses. That’s more than the $120 million to $130 million forecasted in the original stadium plan. The stadium is expected to cost about $985 million.
The NFL survey generally suggests the community is interested in keeping a football team in St. Louis, and it shows that fans are willing to buy seat licenses in the stadium at a cost from $500 to $40,000 each.
The league declined to comment on the study, but NFL officials are scheduled to will visit St. Louis this month. A spokesman confirmed that the league is still “very engaged” with stadium planners in St. Louis.