NFL survey suggests supportive fans, big hurdles in St. Louis

A rendering shows a view of the proposed St. Louis football stadium looking toward the south. | Courtesy of HOK
A rendering shows a view of the proposed St. Louis football stadium looking toward the south. | Courtesy of HOK

St. Louis faces significant challenges to keeping an NFL team, including low ticket prices, low ticket sales and lack of “robust regional area” for drawing fans and corporate sponsors, according to a new NFL study.

However, the report also estimated that a new open-air, riverfront stadium would draw about $200 million from the sale of personal seat licenses. That’s more than the $120 million to $130 million forecasted in the original stadium plan. The stadium is expected to cost about $985 million.

The NFL survey generally suggests the community is interested in keeping a football team in St. Louis, and it shows that fans are willing to buy seat licenses in the stadium at a cost from $500 to $40,000 each.

The league declined to comment on the study, but NFL officials are scheduled to will visit St. Louis this month. A spokesman confirmed that the league is still “very engaged” with stadium planners in St. Louis.

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