The critical fourth-quarter seasonal shopping surge this year is marked by a continued swing to e-commerce, with 46.1 percent of holiday shopping likely to be done online.
Online shopping growth is benefiting from the fact that many retailers offer free shipping and, in some markets, one-day delivery.
This increase in online shopping is also leading to an increase in seasonal employment. This year’s seasonal hiring boomlet will be more universally found in back office, order fulfillment, warehouse and trucking jobs.
Amazon announced on Tuesday that it is hiring 100,000 seasonal workers, with about 1,000 of them at its Lenexa sorting facility alone. That marks a 25 percent growth in Amazon’s hiring plans from last year. However, average wages for seasonal employees is low. Couple lower wages with a low unemployment rate in more markets, including the Kansas City area, and retailers might find a lot of openings unfilled.