Bud Light to undergo brand overhaul to stem loss of market share

After seeing Bud Light lose market share in the U.S., Anheuser-Busch InBev is planning to overhaul the beer brand, A-B InBev CEO Carlos Brito said.

Sales-to-retailers of Bud Light saw a decline in the low single digits for the third quarter and the year to date, the brewer reported.

“We believe in brands that are well managed …. and Bud Light is one of those that could be better managed,” Brito said during a recent conference call with investors.

A-B InBev, the Belgian parent company of St. Louis-based Anheuser-Busch, plans to create a new marketing campaign highlighting the brand’s 20-year history. The brewer also plans to introduce new packaging and an updated visual identity, Just-Drinks reports.

Read more from the St. Louis Post-Dispatch

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