Charter Communications has launched an experiment into the online video streaming business for some of its customers who have cut the cord on their cable TV service.
In parts of the St. Louis region, people who don’t get cable TV can have Charter Spectrum TV Stream delivered over the Internet rather than through Charter’s set top box. One option includes local channels, either HBO or Showtime, and a “skinny bundle” of 16 cable channels including ESPN, priced at about $27 a month.
With other streaming services such as Netflix, Hulu, Amazon and Sling grabbing customers with lower prices, Charter’s cable TV revenue has been shrinking. Analysts say Charter is looking for a way to lure “cord-cutters” and millennials back into its pay-TV fold — and away from its streaming TV service rivals.