Big retailers and their customers appear to be cooling on the Black Friday craze. Stores are offering fewer deals to incentivize shopping sprees in the hours immediately after Thanksgiving dinner, and surveys show less consumer interest in participating in the holiday ritual.
Instead, retailers are designing discounts to draw shoppers throughout the month of November. The stores hope the elimination of rock-bottom Black Friday prices — not to mention the need for less security resulting from the end of those deals — will lead to improved profits.
The National Retail Federation reported that in 2014, sales over Thanksgiving weekend fell 11 percent, but spending over the course of the holiday season rose 4.1 percent.