The U.S. beer market is on the verge of some significant shifts due to a deal between two global brewing giants with prominent American brands.
Belgian brewer Anheuser-Busch InBev, the world’s largest brewer, last week announced a $107 billion agreement to buy London-based SABMiller, the world’s No. 2 brewer. The acquisition will allow the Belgian brewer, which owns St. Louis-based Anheuser-Busch, to expand and more aggressively pursue growth in international markets, including Africa.
But to satisfy antitrust concerns in the U.S., SABMiller plans to sell its stake in brewing joint venture MillerCoors to its partner in that venture, Colorado-based Molson Coors. MillerCoors, which controls the Miller and Coors beer brands, was created in 2008.
These changes will increase Molson Coors’ market share in the U.S. to about 26 percent and make the company the country’s No. 2 brewer. A-B InBev will retain the top position in the U.S., with 45 percent of the market.