A-B InBev looks to offload Grolsch, Peroni to facilitate SABMiller deal

A neon Peroni sign. A-B InBev is considering selling off the Italian beer brand to facilitate its merger with SABMiller. | Courtesy of Greg Peverill-Conti/Flickr
Courtesy of Greg Peverill-Conti/Flickr

Anheuser-Busch InBev is planning to sell off two popular SABMiller brands, Grolsch and Peroni, to appease European regulators as the world’s two largest beer makers look to combine.

This follows an October agreement by A-B InBev, the world’s largest brewer and the Belgian parent company of St. Louis-based Anheuser-Busch, to pay more than $106 billion to acquire London-based SABMiller, the No. 2 global beer maker.

Selling the brands also would help A-B InBev reduce the $75 billion in debt the company is taking on to finance the acquisition.

To address antitrust concerns in the U.S., the Belgian brewer has announced plans to sell off SABMiller’s stake in joint venture MillerCoors.

Read more from the St. Louis Business Journal

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