New A-B InBev distribution incentives leave craft brewers concerned

Anheuser-Busch InBev introduced a new distributors incentive program last month that has craft brewers worried about losing shelf space at stores across the country.

The program would make as much as $1.5 million in annual reimbursements available for U.S independent distributors if 98 percent of the products they sell are from A-B InBev, sources told The Wall Street Journal.

A-B InBev, the Belgian parent company of St. Louis-based Anheuser-Busch, estimated the average annual benefit to distributors who use the program would be around $200,000.

The plan is part of the brewer’s goal of restoring volume growth in the U.S. Craft brewers are concerned the new program will encourage distributors to stop stocking competing brewers.

Read more from the St. Louis Business Journal


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