Producers split over possible Missouri beef checkoff

Photo courtesy of Creative Commons
Photo courtesy of Creative Commons

Dozens of cattle producers met Wednesday in Sedalia to discuss a proposed $1-per-head state beef checkoff program.

According to The Beef Board, a beef checkoff program is “a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.” Checkoff dollars, as mandated by law, must be invested in programs to increase consumer demand for beef and create profitability opportunities for producers.

The proposed checkoff would be in addition to the current $1-per-head national program.

Beef producers are split on the program. Some believe the checkoff system is corrupt and don’t want anymore dollars funneling into it. Others believe a state checkoff program would be an investment for the future of the industry.

The Missouri Beef Industry Council has petitioned for a referendum on the checkoff. If that vote takes place, it would likely be in March with registration beginning in January.

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