Budweiser tackles drunk driving in latest Super Bowl ad

In the latest Super Bowl ad released by Anheuser-Busch, Budweiser is using one of the biggest drinking occasions of the year and British actress Helen Mirren to tackle the issue of drunk driving.

Mirren stars in the 60-second spot, titled “Simply Put,” in which she demands that beer drinkers make a plan for getting home safely.

Budweiser has created StandWithBud.com to encourage fans to find a safe ride home on game day. The website will provide people with transportation options based on their locations. The company also is inviting people to take a pledge to #GiveADamn and not drive drunk on Super Bowl Sunday and share that commitment on social media. Every time the hashtag is used, Budweiser will spend an additional $1 on safe ride home programs in 2016.

Read more: St. Louis Business Journal

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