AB Inbev Revenue Up Despite Fewer Sales

Revenue for AB InBev (ABI.BR)  grew 4.7 percent for the second quarter 2012, compared to the year-earlier quarter, despite a small decrease in volume of beer sold.

Photo courtesy of wikicommons

The world’s largest brewing company said net income per share grew 22 percent to $1.22 compared to $1 the year earlier.

The company said volume was down as a result of an adjustment in shipping patterns. Increased marketing also cut into the company’s profits.

One of the made products marketed, Bud Light Platinum, was a successful venture, the company said.

“Sales-to-retailers for the Bud Light family grew by 3.5 percent in 2Q12 driven by Bud Light Platinum and Bud Light Lime Lime-a-Rita,” the company said in a press release.

The company said Bud Light Platinum did not substantially cut into the sales of other AB Inbev products. Instead the company said Bud Light Platinum drinkers defected from spirits.

AB Inbev sales improved in emerging markets, Brazil and China, but decreased in America.

The company’s stock fell 3 percent on Tuesday to 64.17 euros down from the previous close of 66.28 euros.


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