After a vote among the state’s cattle producers, Missouri will not create the one-dollar-per-head state beef checkoff program designed to help beef promotion in the state.
The program, proposed by the Missouri Beef Industry Council, has been established in some states and voted down in others. In Missouri, three-quarters of the votes were against the checkoff.
Executive Director Mark Russell says he’s disappointed in the outcome, but says the Council will “continue to work hard for the entire industry to try and help promote beef in the state.”
Rhonda Perry of the Missouri Rural Crisis Center, which opposed the checkoff, says industry leaders have not listened to those she calls independent beef producers.
“I’m really hopeful that this will be a starting point of a for real conversation about where want our industry to go and what it’s going to look like.”
Read more: Missourinet