In a major patriotic push, Anheuser-Busch InBev is seeking approval to replace the Budweiser name on the brand’s beer bottles with the word “America.”
According to a filing with the Alcohol and Tobacco Tax and Trade Bureau, the labels would include the phrase “E Pluribus Unum” under a blue script “America” located in the center of the label where the Budweiser brand name usually appears, AdvertisingAge reports. The label also features phrases such as “from the redwood forest to the gulf stream waters this land was made for you and me” and “liberty and justice for all.”
A-B InBev has a history of using patriotic symbolism in its Budweiser marketing, including last year’s limited-edition packaging featuring the Statue of Liberty.
A-B InBev declined to comment on the filing about the new labels.
Read more: St. Louis Business Journal