Hostess Brands buys another baking company

In its first acquisition since returning the Hostess brand to the market, Kansas City-based Hostess Brands on Monday announced the purchase of Superior Cake Products, maker of premium baked goods.

Hostess Brands, bought in bankruptcy proceedings by investors for $410 million in 2013, said the acquisition was influenced by rapidly expanding bakery sales.

“We see significant growth potential in the in-store bakery channel and believe that the Superior…products bring the same commitment to high quality and best-in-class baking that Hostess exemplifies,” Hostess CEO Bill Toler said in the release.

The purchase price wasn’t disclosed.

Read more: Kansas City Star, Kansas City Business Journal


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