‘Experience’ gifts drive projected record Father’s Day spending

Father’s Day spending in the U.S. is expected to hit an all-time high this year, according to National Retail Federation research. The retail group’s survey, conducted by Prosper Insights and Analytics, projects total spending on Father’s Day gifts to reach $13.4 billion. Last year’s data showed consumers spending $12.7 billion.

The most popular gifts are expected to be “activities and experiences,” particularly dinners and lunches, with 47 percent of survey respondents expecting to purchase such gifts and spend a total of $3.1 billion on them.

Columbia’s Craft Beer Cellar is among the Missouri businesses catering to the activities and experiences crowd. The beer store and bar planned to host three events for Father’s Day weekend. Co-owner Jonathan Steffens said the root beer float night on Friday and the Father’s Day Beer Brunch on Sunday are family-friendly events.

The brunch will have flapjacks and bacon along with different non-alcoholic options to choose from for kids, and a variety of beers, ciders, and morning cocktails for adults. “This is our first time doing the beer brunch,” Steffens said. “It’s flapjacks, and we’re partnering with a local chef.”

The beers and sodas complement the varieties of flapjacks like blueberry maple, banana nut, caramel apple and Bananas Foster.

Craft Beer Cellar opened in 2014, and last year it promoted root beer floats throughout Father’s Day weekend. Steffens said the turnout for 2015 was strong, so CBC decided to expand its offerings for 2016.

The Kansas City Royals and the St. Louis Cardinals will be part the Father’s Day “experience” spending, as both teams have home games on Sunday. The Royals and Cardinals will both sport special uniforms for the day, and both teams have giveaways planned.

For a third year, Boulevardia also will offer a destination for the Father’s Day crowd. The three-day beer, food and music festival in Kansas City has been held on Father’s Day weekend since its inception in 2014.


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