Pokémon app is huge with gamers, investors

The new Pokémon Go app has sent gamers searching the countryside — and investors clamoring for Nintendo Co. stock, The Wall Street Journal reports.

The smartphone game uses augmented reality to send players searching for Pokémon characters in the real world. The result is a fad or phenomenon perhaps unseen since the crazed days of Angry Birds, with Pokémon Go ranked No. 1 in app stores. Shares of Nintendo, a prominent stakeholder in the app, skyrocketed more than 33 percent, to $27.70 a share, on Monday. The game has added $9 billion in market value to Nintendo stock since the game was released on Wednesday.

Gathering at 11 p.m. Sunday, long after the Country Club Plaza’s stores were closed and dark, scores upon scores of Pokémon Go devotees, known as “trainers,” met to wander the streets, eyes on their glowing cellphones in a massive hunt that lasted until close to 2 a.m.

“I counted around 200 people or so. There could have been more because people just started running around chasing Pokémon,” said Jenni Fenice, 27, who had gone online to give word of the meetup barely 12 hours earlier.

Read more: Kansas City Business Journal, Kansas City Star


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