Retailers Predicting Better Back-to-School Sales

 

 

While students may not yet be ready to say goodbye to the summer, retailers are all smiles about the impending arrival of the new school year, which marks the industry’s second-biggest shopping event of the year after the winter holiday season.

Coming on the heels of lackluster sales in the beginning of the summer,  this back-to-school shopping season is forecast to be significantly bigger than in recent years, according to the St. Louis Post-Dispatch.

Part of the boost is because of demographics: There has been an increase in the number of families with school-age children. But parents also are tired of skimping and making do with what’s already in their children’s closets as they’ve done the past few years, said Matthew Shay, president of the National Retail Federation.


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