KANSAS CITY–Barkley Advertising Agency, one of the nation’s largest independent marketing agencies, took home an American Advertising Federation ADDY Silver Award for the “Dozen Days of Doughnuts” holiday campaign it created for Krispy Kreme Donuts.
“A National ADDY is one of the most outstanding advertising awards because it is one of the toughest to win. There are tens of thousands of applications each year, and work has to survive being judged three separate times by three different sets of juries,” said Paul Behnen, Barkley’s Executive Creative Director who spearheaded the campaign. “We are obviously proud.”
The Dozen Days of Doughnuts campaign won Gold in the people’s choice and Silver in the point-of-purchase categories at the local and district ADDYs, qualifying it to head to the nationals. The award was announced at the ceremony on June 5 in Austin, Texas.
“This is sweet recognition!” said Jeff King, Barkley’s CEO, of the win.
Barkley, described by Forrester Research as “providing best-in-class integration” in their recent assessment of major independent agencies, is no stranger to the National ADDYs. In 2008, the agency took home three National ADDY Gold Awards for their Sonic Drive-In TV campaigns and one Gold in 2009 for an integrated branding campaign in the self-promotion category.