Saturday’s preseason game between the Kansas City Chiefs and the Los Angeles Rams is sure to gather attention not only in Kansas City and Los Angeles, but also in St. Louis, presenting a huge opportunity for the Chiefs.
It will be the first time the former cross-state rivals will meet since the Rams left St. Louis. Chiefs officials see St. Louis as a great opportunity worth pursuing, but don’t plan to aggressively pursue the market. They say they’re taking a more laid back approach.
“We’ve consistently said we’re going to be respectful, patient and strategic in what we do in that market,” said Chiefs President Mark Donovan. “Last week was our first preseason TV and radio broadcast in St. Louis. We felt that was a way to enter the market and put our product there. We think that will build a bit more passion around our brand, but we’re going to let that grow naturally and gauge the response.”
Read more: Kansas City Business Journal