Sprint and T-Mobile US announced unlimited data plans within minutes of each other Thursday, triggering accusations and insults by their CEOs that the other had copied the idea.
T-Mobile’s new plan is called T-Mobile One. Customers will pay $70 for one line, $50 for a second and $20 for each of the next six lines. Buyers will have access to unlimited data.
Sprint’s and T-Mobile’s introduction of unlimited data plans comes as the industry enters a heightened level of competition for each other’s subscribers. It began with back-to-school, accelerates with next month’s expected launch of a new iPhone and will roll into the holidays.
Sprint’s Unlimited Freedom plan will be available in its stores Friday and T-Mobile One launches Sept. 6.
Read more: Kansas City Star