Sprint and T-Mobile launch unlimited data plans, spurring CEO squabble

Sprint and T-Mobile US announced unlimited data plans within minutes of each other Thursday, triggering accusations and insults by their CEOs that the other had copied the idea.

T-Mobile’s new plan is called T-Mobile One. Customers will pay $70 for one line, $50 for a second and $20 for each of the next six lines. Buyers will have access to unlimited data.

Overland Park, Kan.-based Sprint said its Unlimited Freedom plan will cost $60 for the first line, $40 for the second and $30 for each additional line up to 10. Sprint’s prepaid brand Boost Mobile also is offering unlimited data plans.

Sprint’s and T-Mobile’s introduction of unlimited data plans comes as the industry enters a heightened level of competition for each other’s subscribers. It began with back-to-school, accelerates with next month’s expected launch of a new iPhone and will roll into the holidays.

Sprint’s Unlimited Freedom plan will be available in its stores Friday and T-Mobile One launches Sept. 6.

Read more: Kansas City Star

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