Animal Health Corridor to launch new initiative at annual KC meeting

The KC Animal Health Corridor isn’t just about livestock or large-animal research. This year, it’s putting special focus on smaller animals, including pets.

At its 11th annual dinner Monday night, Corridor leaders will announce a new initiative to support “the animal-human bond,” particularly a nonprofit that works with service animals. The recipient will be revealed later.

The Corridor, which represents the animal health industry from Columbia and St. Joseph to Manhattan, Kan., and draws meeting participants from around the world, also will launch a new education initiative Monday.

The event is billed as a “market insight seminar” designed to help animal health marketing and brand managers improve their sales tactics and strategies, said Kimberly Young, Corridor president.

Read more: Kansas City Star

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