Apple Inc. rolled out updated products and new features Wednesday that mostly relied on an old strategy. The most-valuable technology company is targeting pent-up appetite for new iPhones to reignite sales growth amid mounting investor concern that its pace of innovation is slowing.
The iPhone 7 line includes camera upgrades, a faster processor and a new water and dust-resistant design, the company said on Twitter and during an event at San Francisco’s Bill Graham Civic Auditorium. “This is the best iPhone we’ve ever created,” Chief Executive Officer Tim Cook told an audience of reporters and Apple employees.
Apple, based in Cupertino, California, also unveiled a new water-resistant Watch with GPS tracking, a faster processor and brighter screen.
Read more: Bloomberg