Three years after it debuted its Cartwheel mobile app, Target is piloting the addition of a new rewards feature in St. Louis and three other cities.
The Minneapolis-based retailer said the addition of ‘Cartwheel Perks’ in 126 stores — the biggest update to Target’s app to date — may ultimately be rolled out nationally.
Beginning this week in St. Louis, Denver, Houston and San Diego, Target will test a new feature that will allow customers who download the latest version of the Cartwheel app to earn rewards that can be redeemed for merchandise that range in value from $10 to $20, including free sunglasses, laundry detergent and athletic apparel.
With Cartwheel Perks, customers will receive 10 points for every dollar spent at a Target store, with the exception of CVS pharmacy purchases and gift cards. Once a guest reaches 5,000 points, they’re eligible to select from 25 rewards.
Twenty-three stores in the St. Louis region are included in the Cartwheel Perks pilot, said Target spokesman Eddie Baeb, adding the rewards program is for in-store purchases but may extend to online purchases. “We’ll continue to test it and see how guests respond,” he said.
Read more: St. Louis Post-Dispatch