Tony Tersigni, CEO of the nation’s largest nonprofit health system, is setting out to make Ascension a household name across the United States.
Despite its size and influence, few consumers know Ascension by name — even in the St. Louis area, where the Catholic health system is based and employs nearly 1,000 individuals.
That’s why Ascension is launching a major rebranding campaign, starting Tuesday, that will eventually place the Ascension name on thousands of its health care facilities.
The Edmundson-based health system already is a formidable player in the industry, but as Ascension has grown to become a behemoth by acquiring health systems and hospitals over the years, it has typically left the original hospital or facility name intact.
That practice will end soon, starting in Michigan and Wisconsin, where Ascension operates 29 hospitals and numerous other outpatient facilities.
Read more: St. Louis Post-Dispatch