With its $5 million seed round, Merriam, Kan.-based ShotTracker LLC netted much more than a funding injection. It gained two key advisers: National Basketball Association legend Earvin “Magic” Johnson and former NBA Commissioner David Stern.
Stern and Johnson also invested in the seed round, which includes Elysian Park Ventures, Greycroft Partners, Sovereign’s Capital, Irish Angels, ward.ventures and Service Provider Capital.
ShotTracker will use the funding to fine-tune its new team product and bring it to market. The team product uses sensors to track players and ball movement on the court to generate real-time basketball statistics. It also features several apps — one each for coaches, players and fans — for viewing the stats.
The funding boost also led to two new hires in engineering roles, bringing the total head count to 15. During the first quarter of 2017, ShotTracker also plans to expand its sales team.