Missouri leads the way in TV ad spending on state races

The Missouri governor’s race remains the top state-level political race in the country for ad spending and ads airing, according to the Center for Public Integrity.

Missouri’s battle for governor, including last summer’s GOP primary, is responsible for $33.7 million in ad spending.

According to the center, as of Monday, GOP gubernatorial candidate Eric Greitens has spent the most on ads — $11.4 million compared to $9.1 million for Democrat Chris Koster. Greitens also has aired the most spots: 29,755 compared to Koster’s 22,532.

Nationwide, 640,773 state-race ads have aired so far, at an estimated overall cost of $262.1 million. And about 20 percent of that money has been spent on Missouri contests, from governor on down.

According to the center’s tally, an estimated $54 million has been spent on Missouri political ads for its state races – excluding the hot battle for the U.S. Senate. That breaks down to about $12.55 for each of the state’s 4.3 million registered voters.

Read more: St. Louis Public Radio


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