AMC plans two brands for theaters after Carmike deal

AMC Entertainment plans to run two brands for its expanded chain of movie theaters following the purchase of U.S. rival Carmike Cinemas, AMC’s chief executive said Monday.

Adam Aron said a second brand would house theaters that have less customer traffic and lower prices than typical AMC Theatres.

He did not offer a second brand name but said many Carmike and Starplex Cinemas theaters, which AMC acquired last year, would become second-brand sites. Some Carmike theaters would become AMC sites, Aron said.

AMC expects to complete its $1.2 billion purchase of rival Carmike after a Carmike shareholder vote on Nov. 15 and a review by the U.S. Department of Justice. A final date on the deal could come as early as December but could stretch into next year.

Read more: Kansas City Star

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