AMC Entertainment plans to run two brands for its expanded chain of movie theaters following the purchase of U.S. rival Carmike Cinemas, AMC’s chief executive said Monday.
Adam Aron said a second brand would house theaters that have less customer traffic and lower prices than typical AMC Theatres.
He did not offer a second brand name but said many Carmike and Starplex Cinemas theaters, which AMC acquired last year, would become second-brand sites. Some Carmike theaters would become AMC sites, Aron said.
AMC expects to complete its $1.2 billion purchase of rival Carmike after a Carmike shareholder vote on Nov. 15 and a review by the U.S. Department of Justice. A final date on the deal could come as early as December but could stretch into next year.