Four years after declaring bankruptcy, Kansas City-based Hostess Brands hopes public appetites stay strong for its Twinkies, Ho Hos, Ding Dongs and other snack cakes.
The company, which started trading Monday on Nasdaq under the ticker symbol TWNK, is billing itself as “the sweetest comeback ever” to analysts and other investors.
Burdened with debt and labor conflicts, the old Hostess entered a repeat bankruptcy in 2012.
In court-monitored proceedings, the bread line of the company was bought in 2013 for $355 million by publicly traded Flowers Foods, removing 20 bakeries from the Hostess fold. The snack line was acquired in 2013 for $410 million by a team of private investors.
Analysts overall were cautious but generally rated the stock a “buy” on the first day of trading, and it closed Monday at $12.12 a share. Shares closed Tuesday at $12.
Read more: Kansas City Star