Shoppers on the hunt for last-minute gifts are packing St. Louis area stores and malls, but some of them are finding ways to avoid long lines and save time. Taking advantage of a service more retailers are offering this season, customers are ordering merchandise online, then picking it up near store entrances.
Since Tuesday, Kohl’s stores have been open around-the-clock — and they won’t close their doors until 6 p.m. Saturday. That’s 107 hours of uninterrupted selling this week.
Other stores are also offering extended shopping hours to accommodate last-minute holiday shoppers. Most Macy’s stores are open until 11 p.m. or midnight Friday and from 7 a.m. to 6 p.m. on Christmas Eve.
Over the last year, traditional brick-and-mortar retailers made greater investments in their online and mobile offerings to better meet consumer needs and attract spending, said Brian Field, senior director of advisory services at ShopperTrak, a Chicago-based retail analytics firm. “This holiday, a significant number of consumers shopped both online and via their mobile device, and retailers were particularly successful in capturing such sales.”
Two of the busiest shopping days this year are expected to be Friday, when procrastinators get in on the act, and Monday, the day after Christmas when people make returns and spend gift cards they received, according to ShopperTrak.
Read more: St. Louis Post-Dispatch